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I recently gave a presentation at the ISFA Conference, where we discussed research findings from a recent survey of homeowners and contractors. The results from homeowners presented showed a mixed bag of feedback; many homeowners cited contractors'...
Often we are asked what the purpose of surveybased research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands...
Asynchronous research, one of the many of the trends that the Internet has introduced over the past 20 years, has accelerated under the global pandemic. Many B2B clients have become more comfortable using asynchronous tools. We thought reviewing the...
Our latest IPCT trends survey reveals respondents’ bipolar take on the economy. On the one hand, we see respondents increasingly worried about the economy. Only a tiny fraction, less than 4%, considered the current economy “not an area of concern.”...
Highquality market research reports and data visualizations deliver rich insights using minimal space. To obtain insights needed to make more informed and faster decisions, researchers must ensure users can parse through data seamlessly and efficiently...
When we undertake marketing research, we spend a lot of time worrying about sample. Do these questions sound familiar? “What’s the right sample size?” “How do I increase response rate to get the sample size I need?” “Is the data in my list accurate...
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