Two ways to use video
Show video to respondents
Concept films, advertising, product demonstrations and training clips can be placed directly in the questionnaire, so respondents react to the thing itself rather than a description of it. Playback behaviour is set per study, and how much of the clip each respondent actually watched is recorded with their answers.
Capture video from respondents
Open-ended questions can be answered on camera instead of in a text box. Respondents record their answer, review it before submitting, and can switch to audio only where video is not appropriate. Recordings come back with transcripts, so they can be read and coded like any other open end.
A recorded answer carries tone, emphasis and expression that a typed open end leaves behind, which is often where the useful part of the answer lives.
How it works
Video is programmed into the survey like any other question type, so the decisions are about where it belongs and how it should behave.
Show a clip and ask about it, ask respondents to record an answer, or do both in the same study. We work through which questions genuinely benefit from video and which are better left as they are.
Send us the video in a standard format and we place it in the questionnaire, with captions where they are needed and a watermark where the material is sensitive.
Whether respondents can pause, replay or go full screen, whether the clip has to finish before the survey moves on, and whether the page advances on its own once it does.
Minimum and maximum answer lengths, whether the question is required or can be skipped, whether audio only is offered instead of video, and which devices the question is available on.
Recordings are delivered with transcripts and can be played back against the rest of the respondent's answers, so a clip can be read in context rather than on its own.