Why us
Strong research requires both the right methodology and the right people answering the questions.
As the market research division of BNP Media, myCLEARopinion Insights Hub combines research expertise with deep familiarity across the specialized industries BNP Media serves. Our proprietary B2B panel gives us access to professionals across a wide range of roles, responsibilities, business types and areas of expertise, helping us reach audiences that often require more precise targeting than general-market research sources.
That combination allows us to think about the entire study together: what you need to learn, who is best qualified to answer it, how the questions should be asked and how the findings can be translated into useful business insight.
How it works
Depending on the needs of the project, our team can support every stage of the research process.
We work with you to clarify objectives, identify the questions the research needs to answer and develop an approach that aligns with your audience, business needs and intended use of the findings.
We develop or refine the survey instrument, translating research objectives into clear questions designed to generate meaningful and usable data.
Our team programs, tests and hosts the survey, incorporating the screening, logic, quotas and other requirements specific to the study.
We identify and recruit qualified professionals from our proprietary B2B panel and manage data collection throughout the field period.
We review and clean the data, develop crosstabs and analyze the findings to identify meaningful patterns, differences and relationships within the results.
We turn the findings into clear, useful deliverables designed around the needs of the project. These may include data files, crosstabs, presentations, written reports, executive summaries and research readouts.
Our research can address
These are examples, not limitations. If there is something you need to understand about your market, customers, prospects or industry, talk to us. We can help determine whether primary research can answer it and build the study accordingly.
How much support you need
Not every client needs us to manage every stage of the project.
If you already have a questionnaire, we can program, host and field it.
If you have the research infrastructure but need access to a specialized B2B audience, we can provide respondent recruitment.
If you are starting with a business question and need a research partner to take it from there, we can manage the entire process.
Use us for one piece of the research or the whole project.