About / myCLEARopinion Insights Hub
A sales call is not research.
Many companies get their feedback from salespeople. It comes from the accounts who already like you, filtered through someone whose job is to sell them something. It is how price wars start, and how products launch into markets that were never asked. And increasingly there is a second shortcut: asking an AI model instead of asking anyone at all.
We exist to give you the other thing: primary, unbiased answers from the professionals who specify, install and approve in your category, gathered to a standard you can put in front of a board. Not recycled government tables. Not a competitor round-up assembled from search results. Original data, collected properly, reported plainly.
At a glance
The problem we exist for
Three ways to learn what your market thinks.
All three feel like evidence. Only one of them was collected to answer your question.
What a sales call tells you
What your existing customers think, which is not what your market thinks.
Filtered through someone whose incentive is to close, not to hear bad news.
Loudest from the accounts who complain, quietest from the ones already gone.
Almost always ends in the same recommendation: cut the price.
Synthetic data is not primary research
An excellent summary of what was already written down, which is genuinely useful for history and context.
A picture of the market as it was when the model was trained, not as it is this quarter.
Nothing at all about a product that launched last month, or what your customers think of it today.
An answer delivered with the same confidence whether or not anyone was ever asked.
What research tells you
What the whole category thinks, including the buyers who have never heard of you.
Collected by a party with no stake in the answer, from a defined and documented sample.
Sized, so you know whether a difference is real or noise before you act on it.
Defensible when someone senior asks how you know.
Why clients choose us
Three things a generalist agency cannot offer you.
A panel we built ourselves
The myCLEARopinion Panel is double opt-in and recruited through the trade publications these professionals already read, not bought from a rewards network. We know who is in it because we put them there.
Depth in industries, not breadth across them
Construction, manufacturing, food and beverage, packaging, mechanical systems, security. We know the job titles, the buying cycles and the vocabulary, so your screener does not have to teach us the category first.
Original syndicated research
A library of primary voice-of-customer studies we fielded ourselves. No repackaged government tables, no competitor round-ups assembled from search results. If we publish a number, we collected it.
History
A research firm with a publisher behind it.
The reason we can reach a spec-writing engineer and a general panel cannot is a hundred years of relationships we did not have to build from scratch.
BNP Media begins
Our parent company starts publishing for industry, and spends the next century becoming the title that professionals in these trades actually read.
myCLEARopinion Insights Hub founded (originally as Clear Seas)
Launched in March in Birmingham, Michigan, as a full-service agency by a team of career researchers, to serve the quantitative and qualitative needs of firms across construction, manufacturing, food and beverage, packaging and security.
Built from readership
Access to BNP Media subscribers lets us recruit panel members from people already engaged with their industry, which is why the myCLEARopinion Panel reaches roles a rewards-based panel never will.
myCLEARopinion Insights Hub
Nine industry communities, a syndicated report library, and research logistics run end to end — sourcing, programming, fielding and reporting.
Standards
Members of the Insights Association.
Membership is a commitment rather than a badge. It means the four places a study can quietly go wrong are governed by standards we did not write for our own convenience.
Sample selection. Who was eligible, how they were reached, and what that means for reading the result.
Data collection. Instruments written to avoid leading the respondent, and fraud and quality checks on every complete.
Analysis. Differences tested rather than eyeballed, and base sizes shown wherever a number is small enough to mislead.
Reporting. Findings that say what the data supports, including when the honest answer is that it does not support the thing you hoped.
What we do
Take one piece, or hand us the project.
Most clients start with one thing and come back for the rest.
Survey sample. Respondents routed into your survey platform, quotas filled against your firmographics.
Qualitative recruit. The same people, hand-screened and scheduled for online interviews and groups.
Programming and hosting. Your instrument built, tested and hosted, wired straight to the panel.
Full-service research. Design through final report on one statement of work.
Not sure which you need? Describe the decision you are trying to make and we will tell you what would actually answer it, including when that is less than you were planning to buy.
See what we publish before you commission anything.
The Insights eBook and the Panel Book show how we work and who is in the panel. Both are free, and neither requires a conversation with a salesperson first.