What is our Dashboarding Application?

Our Dashboarding Application is a marketing and lead intelligence platform that helps businesses track ad performance, monitor lead movement, and analyze audience demographics to optimize campaign effectiveness.

Why create a Dashboard?

Benefits:

• Track the movement and effectiveness of your ad campaigns in real time.
• Gain deeper insights into audience demographics, preferences, and behaviors.
• Enhance collaboration with split-screen views to compare campaign results side-by-side.
• Use filters in our Dashboarding Application to segment audiences and measure performance by group.
• Improve marketing strategy by identifying the most effective channels, messages, and demographics.
• Save time and resources with AI-powered insights that quickly analyze engagement patterns.

With our Research Dashboard, you can stay ahead of the competition by turning ad and audience data into clear, actionable insights that drive smarter decisions and stronger growth.

Navigating our Dashboarding Application

The Dashboard is built to make it simple to track leads, campaigns, and audience engagement. Here’s how to get the most out of it:

• Log in and open the dashboard: Use your credentials to access and load your campaign data.
• Explore the layout: Each row represents a lead or campaign record, and columns display key fields such as source, demographics, engagement score, and status.
• Sort and filter: Click column headers to organize data or apply filters. Drill down into demographics, channels, or campaign performance with ease.
• Pin and resize columns: Keep important information visible and adjust the view to focus on what matters most.
• Group and aggregate: Cluster leads by campaign, source, or audience segment to see totals or averages instantly.
• Export data: Download filtered or full datasets to Excel or CSV for further analysis or sharing with your team.
• Search your data: Use the quick search bar to find specific leads, campaigns, or audience segments in seconds.
• Save views: Store your preferred filters and layouts so you can return to them quickly.

With our Dashboarding Application, navigating your data is fast and intuitive—helping you track lead movement, measure campaign effectiveness, and uncover insights that drive smarter decisions.

Filters on our Dashboarding Application Dashboard

Filters in our Dashboarding Application let you segment data and zero in on the audiences and campaigns that matter most. Here’s how to use them:

• Demographics: Narrow by age, gender, income, or education to see how different groups respond.
• Location: Filter by country, state, city, or region to track geographic performance.
• Time: Select custom ranges or use presets like “Last 30 days” to monitor trends.
• Campaigns/Products: Focus on specific ads or campaigns to measure results.
• Combine filters: Layer multiple criteria (e.g., 25–34 females in Chicago) for deeper insights.
• Reset anytime: Clear filters to return to the full dataset.

With our Dashboarding Application filters, you can quickly understand who’s engaging, where leads are moving, and which campaigns deliver the strongest impact.