Services / IgniteDemand by BNP Media

IgniteDemand by BNP Media

Extend research insights through BNP Media.

Primary research can provide a deeper understanding of what professionals in your market think, need and value. In the right circumstances, those insights can also help inform a broader market engagement or demand-generation strategy.

Where this sits

Two capabilities, one company.

BNP Media runs both a demand-generation platform and a primary research practice. They answer different kinds of question.

BNP Media
Granular · Always on
IgniteDemand
Behavioral engagement data, updated continuously. Who moved, on what, how recently.
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Strategic · Commissioned
myCLEARopinion research
Primary research fielded to answer a specific question. What people think and why, including the ones who never engaged.
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1st PartyBNP Media data

Available through BNP Media

Through BNP Media, clients also have access to IgniteDemand, an always-on demand-generation platform designed to help identify and engage active buyers across the industries BNP Media serves.

Where the two align

Where research and demand generation align with a client's objectives, myCLEARopinion Insights Hub can work in conjunction with the appropriate BNP Media brand and IgniteDemand team to explore a coordinated program. These opportunities are developed on a case-by-case basis based on the objectives and requirements of the project.

Interested in a coordinated program?

IgniteDemand is a BNP Media platform. Tell us what you are trying to achieve and we can bring in the appropriate BNP Media brand and IgniteDemand team to discuss whether a coordinated program fits the opportunity.