Are We Really Paying Respondents for Their Time?
We say we compensate respondents for their time. Mostly we compensate them for how hard they are to replace. Why consumer and B2B incentives diverge, and what a fairer framework would weigh.
B2B research grounded in industry expertise.
myCLEARopinion Insights Hub combines market research expertise with deep knowledge across the specialized industries served by BNP Media. We help clients reach contractors, engineers, manufacturers, facility professionals and other industry decision-makers, while providing as much or as little research support as needed, from respondent recruitment and survey programming to fieldwork, analysis and reporting.
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9
Industry verticals
2006
Researching B2B since
1926
BNP Media serving industry since
Panel size and composition by industry are detailed in the Panel Book.
Download the Panel BookServices
Take one piece, or hand us the whole project.
Whether you need support with one stage of the research process or a full-service research partner, our team can provide the level of support that fits the project, from respondent recruitment and survey programming to fieldwork, analysis and reporting.
Quantitative Research · Survey Sample
Quantitative Survey Sample & Respondent Access
Reach specialized B2B audiences for quantitative research through myCLEARopinion Insights Hub. We can provide respondent recruitment for client-hosted surveys or manage programming, hosting and fieldwork on your behalf, with screening and quotas tailored to the needs of the study.
Qualitative Research
Qualitative Recruitment
Recruit specialized B2B professionals for one-on-one virtual in-depth interviews. Our team manages screening, recruitment, scheduling, confirmations and respondent incentives, helping clients connect with qualified professionals for deeper qualitative conversations.
Survey Programming
Programming & Hosting
Our team programs and hosts quantitative surveys, including screening criteria, skip logic, piping, quotas and other study-specific requirements. Surveys are thoroughly tested before launch and monitored throughout fieldwork.
Video Research
Video Surveys & Voice of the Customer
Video works in both directions within the survey. Concept films, ads and product clips can be embedded for respondents to watch, with playback controls and viewing time captured alongside their answers. Respondents can also answer questions by recording video or audio, so you hear tone and see expression rather than reading a typed response, with recordings returned for review and transcription.
End-to-End Research
Full-Service Research Solutions
From defining research objectives and developing the questionnaire through programming, fieldwork, data quality, analysis and reporting, our team can manage the research process from start to finish. Deliverables can include crosstabs, data files, presentations, written reports and research readouts based on the needs of the project.
Live intent
IgniteDemand Dashboards
Survey results sitting next to live intent and engagement signal from the same audiences, so a tracker reading becomes an account list your demand team can work.
myCLEAReports
Original research from the industries we serve.
Explore syndicated research conducted by myCLEARopinion Insights Hub across BNP Media's specialized industries. Our reports provide insight into industry trends, professional perspectives, purchasing behavior, brand awareness and other topics shaping the markets we serve. Many studies are conducted on a recurring basis, providing additional context around how attitudes and behaviors change over time.
Browse the reportsBlog
Latest Insights From myCLEARopinion
Why Job Title Shouldn't Determine Who Qualifies for B2B Research
Job titles are labels; responsibilities are what people actually do. Why screening B2B research on title alone finds the wrong people, or nobody at all.
Research Measures. Models Predict. Why the Difference Matters.
Models estimate what people are likely to say. Research measures what they actually said. Why the distinction matters as synthetic respondents spread.
Start here
Tell us what you're trying to learn.
Whether you need respondent access for an existing survey or support developing a research project from the ground up, tell us about your audience, objectives and timing. Our team can help assess feasibility, recommend the right approach and provide guidance on scope, timing and cost.