Are We Really Paying Respondents for Their Time?
We say we compensate respondents for their time. Mostly we compensate them for how hard they are to replace. Why consumer and B2B incentives diverge, and what a fairer framework would weigh.
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We say we compensate respondents for their time. Mostly we compensate them for how hard they are to replace. Why consumer and B2B incentives diverge, and what a fairer framework would weigh.
Job titles are labels; responsibilities are what people actually do. Why screening B2B research on title alone finds the wrong people, or nobody at all.
Models estimate what people are likely to say. Research measures what they actually said. Why the distinction matters as synthetic respondents spread.
Synthetic data now describes at least five different methods. Until the term means one thing, the debate about whether it works cannot be settled.
Most B2B feasibility failures start at the spec, not in field. How layered screening criteria quietly narrow an audience past what a study can support.
Quotas control overrepresentation; they cannot reshape a market that does not match your assumptions. When balanced quotas start hiding the real problem.
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