Every figure includes its question wording and base size, with study methodology and fieldwork details included in the report.
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myCLEAReport · Northeast Breakout
What do Northeast homeowners expect from a roofing contractor — and how closely does Northeast contractor practice match?
The Northeast breakout of the Roofing Contractor Homeowner & Contractor Study, conducted by myCLEARopinion Insights Hub for Roofing Contractor, examines the roofing customer journey from both sides within a single region.
The homeowner sample was expanded this year to 800 respondents nationally, with 200 in each U.S. region, so that each region can be reported on its own rather than inferred from a national average.
What the report covers
Homeowner expectation set against contractor practice
Each measure is reported for Northeast homeowners and, where the question applies, for Northeast roofing contractors — so you can see where the two line up and where they do not.
Covered
Homeowner Profile & Roofs
Who the region’s homeowners are, the roofs they have and the age of home and roof.
Covered
Finding a Contractor
How homeowners search, what they do with online reviews and what drives company selection.
Covered
Pricing, Quotes & Payment
Pricing transparency, how many quotes homeowners gather, visit fees and the payment types they expect.
Covered
Response & Lead Times
Expected initial response, arrival time and lead time, set against what contractors currently deliver.
Covered
Agreements & Coverage
Service agreements, what homeowners expect them to cover and what contractors offer.
Covered
Communication & AI
Preferred method and means of contact, plus homeowner and contractor views on AI.
What you’ll gain from the report
National findings describe the market as a whole. This report describes the Northeast.
Use it to ground regional planning, sales conversations and contractor support in what homeowners in this part of the country actually say they want.
Apply it to
Regional Sales & Marketing
Tailor messaging to what homeowners in this region actually expect, rather than a national average.
Apply it to
Service Design
See where contractor practice and homeowner expectation diverge on response, pricing and agreements.
Apply it to
Contractor Support
Equip the contractors you serve with findings specific to the markets they work in.
Apply it to
Product & Add-Ons
Understand add-on products offered and what drives homeowners to switch roof material.
Findings from the region you sell into.
Homeowners and contractors compared throughout, wherever the question applies.
Explore what’s inside
The full report provides detailed findings, charts and analysis across the Northeast roofing customer journey.
29 pages · table of contents
Study Overview
3–5
Roofing Customer Journey: Homeowners and Contractors
6
Homeowner Profile
7–9
Types of Roofs
10
Seeking Out a Contractor
11
Online Reviews
12
Pricing Transparency
13
Homeowner Number of Quotes & Contractor Visit Fee
14
Initial Response Time
15
Arrival Response Time
16
Lead Time
17
Payment Types
18
Service Agreement
19
Service Agreement Coverage
20
Product Selection Influence
21
Roofing Company/Contractor Selection
22
Preferred Method of Communication
23
Preferred Means of Communication
24
AI Usage Opinions
25
Age of Home and Roof
26
Add-On Products Offered
27
Drivers to Switching Roof Material
28
Contact Us
29
About the research
200
Northeast homeowners
Homeowners involved in decisions surrounding roofing at their residence or another residence they manage. Fieldwork August 26 – September 3, 2026.
28
Northeast roofing contractors
Contractors involved with one or more of the evaluated roofing product categories. Fieldwork August 12 – September 7, 2026.
29
Page regional report
Detailed findings, charts and analysis across the topics shown in the Table of Contents.
Both surveys were conducted online. Homeowner respondents were sourced from an independent third-party partner; contractor respondents were sourced from Roofing Contractor subscribers and the myCLEARopinion Panel alongside an independent third-party partner.
Individual question sample sizes may vary throughout the report based on applicable survey routing, respondent qualifications, data cleaning and non-response.
Commissioned by Roofing Contractor · conducted by myCLEARopinion Insights Hub
Who should use this report
This research is designed for roofing product manufacturers, suppliers and distributors with regional sales territories, for contractors working in the Northeast, and for anyone whose plans depend on how homeowners in this region choose and work with a roofer.
Roofing product manufacturersBuilding material suppliersDistributorsRegional sales teamsRoofing contractorsTechnology providersIndustry associationsMarketing and business development teams
29 pages · 200 homeowners · 28 contractors
The full set
The study is published as four regional breakouts. Each follows the same structure and reports on its own region.
