Tag: Marketing Research | Page: 2 of 2
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
When we undertake marketing research, we spend a lot of time worrying about sample. Do these questions sound familiar? “What’s the right sample size?” “How do I increase response rate to get the sample size I need?” “Is the data in my list accurate...
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