Tag: Market_research | Page: 1 of 3
Titles are labels. Responsibilities tell us what people actually do. If we screen too narrowly on what people are called, we may never find out what they do. by Ariane Claire, myCLEARopinion Insights Hub September 1, 2026 One of the easiest...
Models estimate what people are likely to say. Research measures what they actually said. When did modeling people become the same as talking to them? by Ariane Claire, myCLEARopinion Insights Hub August 1, 2026 AIgenerated respondents, synthetic...
One phrase, five different methods. Until we define "synthetic data," we can't really debate it. "Synthetic data" now means too many things to mean anything. by Ariane Claire, myCLEARopinion Insights Hub July 1, 2026 The biggest problem with synthetic...
Most B2B feasibility problems don’t start in fieldwork. They start when layered screening criteria quietly narrow the audience beyond what the study can realistically support. The issue usually isn’t the audience. It’s the way the audience was defined. ...
Quotas are a tool for controlling overrepresentation, not for reshaping a workforce that doesn't match your assumptions. When the structure stops reflecting reality, the data follows. When quotas stop reflecting reality, they don't fix the data. They...
Design, targeting, and effort—not length—are what determine whether a survey succeeds or fails. A wellstructured 15minute survey beats a confusing 10minute one because respondent experience drives completion. by Ariane Claire, myCLEARopinion Insights...
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