The SDM Industry Forecast Study examines the outlook of professionals working across the security industry, including the business conditions, challenges and opportunities they are navigating.
Conducted with active, qualified SDM subscribers, the research provides an industry perspective on sales expectations, products and services, pricing, revenue and other factors affecting security businesses.
Understanding what security professionals are experiencing and expecting can provide important context for manufacturers, suppliers, dealers, integrators, service providers and others serving the industry.
The SDM Industry Forecast Study was designed to provide that perspective directly from professionals working within the market.
As a recurring study, the research also provides an opportunity to understand the security industry’s outlook over time and place current expectations within a broader industry context.
The report provides a deeper understanding of the business environment facing security professionals and their expectations for the year ahead.
Use the research to better understand industry outlook, factors affecting sales, product and service activity, pricing, revenue and business conditions across the security market.
Direct research from qualified professionals working across the security industry.
The full report provides detailed research and analysis covering the security industry’s outlook, business conditions, products and services, pricing, revenue and more.
Data was collected October 16–26, 2024. The survey ran online among active, qualified subscribers to SDM. This is the sixth edition in the series, published annually since 2020.
Individual question sample sizes may vary throughout the report based on applicable survey routing, respondent qualifications, data cleaning and non-response.
The 2025 SDM Industry Forecast Study is designed for organizations that need a better understanding of the business environment and outlook within the security industry.
Whether you are evaluating business strategy, sales and marketing plans, product and service opportunities or simply looking for a better understanding of the security market, the report provides direct research from professionals working within the industry.
Gain access to the complete research examining the outlook, business conditions and expectations of professionals working across the security industry.
Get the complete report, including detailed charts, findings and analysis.
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