Every figure includes its question wording and base size, with study methodology and fieldwork details included in the report.
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myCLEAReport · Roofing bundle
Both sides of the roofing market, in a single download.
The 2025 roofing research from myCLEARopinion Insights Hub and Roofing Contractor comes as two studies: one asking roofing contractors how their business is running, the other asking homeowners what they expect and comparing their answers with contractor practice.
This bundle includes both reports in full, so the contractor view and the customer view sit side by side.
What’s in the bundle
Two reports, one purchase
Each study stands on its own and is sold separately. Together they cover the roofing market from the contractor’s side and the homeowner’s side, using fieldwork conducted weeks apart in the same year.
Report one
Roofing Contractor Roofing Report
The annual state of the U.S. roofing industry: contractor sales outlook, roofing product involvement and revenue contribution, workforce and labor, recruitment and retention, training, safety and technology adoption. Residential and commercial compared where applicable.
The residential roofing customer journey from both perspectives: how homeowners find, evaluate and select a contractor, what they expect on communication, pricing, response times, payment, warranties and service agreements, and how contractor practice compares.
Gain a deeper understanding of the roofing market from both directions — what contractors are experiencing, and what their customers expect of them.
Use the findings to inform business planning, product development, marketing strategies, service offerings and decisions about how best to serve roofing contractors and the homeowners they work for.
Apply it to
Business Planning
Industry perspective from both audiences to inform planning and internal conversations about the roofing market.
Apply it to
Product Development
See which roofing product categories contractors are involved with, and who influences product selection.
Apply it to
Marketing Strategies
Ground campaigns in what contractors report and what homeowners say they look for.
Apply it to
Serving the Market
Decide how best to support contractors on labor, training, safety and technology, and where homeowner expectations are shaping their work.
The contractor view and the customer view, side by side.
Both studies in full, in one purchase.
Explore what’s inside
Both reports in full, with detailed findings, charts and analysis. Each has its own table of contents and its own page numbering.
61 pages across two reports
Report one
Roofing Contractor Roofing Report
33 pages · table of contents
Study Overview
3–6
Key Findings
7–8
Roofing Sales Outlook
9–18
Business revenue sources
10
Total, residential & commercial volume outlook
11–13
Regional breakout
14
Product involvement & share of revenue
15–18
Workforce, Labor, Training & Safety
19–26
Perceived challenges
20
Labor costs & field labor
21–22
Recruiting, retention & languages
23–24
Training methods & safety
25–26
Technology Adoption
27–28
Appendix
29–32
Contact Us
33
Report two
Roofing Contractor – Homeowner Report
28 pages · table of contents
Study Overview
3–5
Roofing Customer Journey: Homeowners and Contractors
6
Homeowner Profile
7–9
Types of Roofs
10
Seeking Out a Contractor
11
Online Reviews
12
Pricing Transparency
13
Homeowner Number of Quotes & Contractor Visit Fee
14
Initial Response Time
15
Arrival Response Time
16
Lead Time
17
Payment Types
18
Service Agreement
19
Service Agreement Coverage
20
Product Selection Influence
21
Roofing Company/Contractor Selection
22
Preferred Method of Communication
23
Preferred Means of Communication
24
Age of Home and Roof
25
Add-On Products Offered
26
Drivers to Switching Roof Material
27
Contact Us
28
About the research
199
U.S. roofing contractors
Contractors involved with one or more of the roofing product categories evaluated in the study, serving residential and commercial markets. Surveyed July 9–28, 2025.
127
U.S. homeowners
myCLEARopinion panel members involved in roofing decisions at their own residence or another residence they manage. Surveyed August 5–7, 2025.
61
Pages across two reports
33 pages in the Roofing Contractor Roofing Report and 28 in the Homeowner Report, each with its own detailed findings, charts and analysis.
Both studies were conducted online in 2025. The contractor fieldwork and the homeowner fieldwork ran about six weeks apart, so homeowner expectations and contractor practice can be compared question by question in the Homeowner Report.
Individual question sample sizes may vary throughout each report based on applicable survey routing, respondent qualifications, data cleaning and non-response.
Who should use this bundle
The bundle suits anyone who needs both halves of the picture: roofing product manufacturers, building material suppliers and distributors, technology providers, industry associations, marketing and sales professionals, and other businesses serving roofing contractors and the residential roofing market.
Roofing product manufacturersBuilding material suppliersDistributorsTechnology providersIndustry associationsRoofing contractorsMarketing and sales professionalsBusiness strategists and consultantsProduct and strategy teamsOthers serving the roofing market
If you only need one side of the market, each report is also available on its own.
2 reports · 61 pages · 326 respondents
Get the bundle
Get both 2025 roofing reports
Access both studies in full, including detailed findings, charts and analysis.